Empower Your Mission with Google for Nonprofits
Scale your organization’s impact with zero-cost collaboration tools and up to $10,000/month in free Google Search advertising.
Google for Nonprofits gives eligible mission-driven organizations access to enterprise-grade technology—helping you attract new donors, coordinate volunteers, and amplify your cause globally without inflating your operational overhead.
What is Google for Nonprofits?
Running a mission-driven organization requires balancing tight budgets with ambitious goals. Google for Nonprofits bridges this gap by providing eligible organizations and registered international charities with complimentary access to Google's flagship business and marketing technologies.
By enrolling in the program, your team can streamline internal communications using google workspace for nonprofits, drive targeted website traffic through google ad grants for nonprofits, and engage supporters across digital touchpoints.
Core Benefits for Your Organization
Zero Software Licensing Costs
Access custom business email and cloud collaboration tools at no cost.
$120,000 Annual Ad Credit
Receive up to $10,000 per month in in-kind search advertising via google grants for nonprofits.
Enhanced Visual Storytelling
Unlock dedicated features on YouTube and Google Maps Platform to show your real-world footprint.
Key Features & Products Included
1. Google Workspace for Nonprofits
Equip your employees and volunteers with reliable, secure tools to collaborate from anywhere. The base tier of google workspace for nonprofits is available at $0 per user/month and includes:
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Professional Email: Custom email addresses matching your domain (name@yournonprofit.org).
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Cloud Storage: 100 TB of pooled storage shared across your organization.
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Collaboration Suite: Google Docs, Sheets, Slides, Forms, and Google Drive for secure file sharing.
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Video Conferences: Google Meet support for up to 100 participants per call.
Need advanced controls or larger meeting capacities? Eligible nonprofits can upgrade to discounted tiers like Business Standard (~75% off) or Business Plus (~72% off). Learn more about Google Workspace for Nonprofits offerings.
2. Google Ad Grants for Nonprofits
Reach supporters at the exact moment they search for your cause on Google. Through google ad grants for nonprofits, eligible charities receive up to $10,000 USD per month in text-based Search ads.
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Drive Inbound Donations: Position your donation pages at the top of relevant search results.
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Recruit Volunteers & Advocates: Target local or global search terms to recruit passionate supporters.
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Promote Events & Campaigns: Build immediate awareness for annual fundraisers or community initiatives.
Discover how to set up and manage your campaigns on the Google Ad Grants Overview page.
3. YouTube Nonprofit Program & Google Maps Platform
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YouTube Nonprofit Program: Enable donation cards directly on your videos, launch YouTube Giving campaigns, and access specialized creator tools.
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Google Maps Credits: Utilize $250/month in Google Maps Platform credits to display project locations, community centers, or event venues interactively.
4 Steps to Activate Google Grants for Nonprofits
Getting started is straightforward when following Google’s official activation workflow:
Verify Your Eligibility
Ensure your organization holds valid FCRA/ 501(c)(3) tax-exempt status (US) or registered charity status in your country. (Note: Government entities, hospitals, and educational institutions are generally excluded).
Complete Third-Party Verification
Register with Google's verification partners (such as Goodstack or Percent) to confirm your charitable credentials.
Request a Google for Nonprofits Account
Sign in to the Google for Nonprofits Portal and submit your application.
Activate Individual Offerings
Once verified, log into your admin dashboard to individually activate google workspace for nonprofits and request your google ad grants for nonprofits account.
Acquire More Donors
Google Ad Grants place your message in front of people looking to support your specific cause.
Increase Efficiency
Collaborate using Workspace spreadsheets, documents, and secure calendars on your domain.
Wider Reach
Use YouTube features to spread your message across India and worldwide.
