Pradan
Rural Development
Event Branding
Publication Designs
IEC Materials
Infographics
Noida, India
2024
Arcucom Media partnered with PRADAN, a leading development organization focused on empowering marginalized rural communities across India. Our engagement centered on enhancing their knowledge dissemination and visual communication to effectively share their impact with partners, government bodies, and the wider development sector.
Summary
We served as PRADAN's dedicated design and visualization partner, creating a wide range of high-quality print and digital assets. This extensive collateral included official publications, research brochures, infographics, and physical event materials (banners/standees). Our work ensured PRADAN's complex developmental achievements and technical knowledge were communicated with clarity, professionalism, and compelling visual impact.
Solutions
Arcucom Media provided comprehensive creative design and visualization services, supporting PRADAN's communications goals across all mediums:
Knowledge Visualization: Designed detailed infographics and data visualizations for research papers and annual reports, converting raw data on livelihood creation, women's collectives, and project impact into persuasive visual stories.
Official Publications Suite: Created professional layouts and designs for key long-form documents, including annual publications, donor reports, and thematic brochures, ensuring they meet the highest standards of the development sector.
Presentation and Training Tools: Designed master PowerPoint templates and bespoke slides for internal training, external presentations, and policy advocacy, ensuring a professional and consistent visual experience.
Physical Collateral Design: Developed compelling graphics for banners, standees, and event backdrops for use at conferences, donor meetings, and field inauguration ceremonies, maximizing brand presence and message recall in physical spaces.
Print Production Readiness: Ensured all designs were print-ready, optimized for both digital viewing and high-quality physical production, managing technical specifications for various formats.
