Google Ads Manager for Google Ad Grants

About the Role

As a Google Ads Manager, you will be responsible for the day-to-day management and optimisation of Google Ad Grants accounts for Arcucom's nonprofit clients.

You will work across multiple nonprofit organisations and help them use Google Search advertising to achieve meaningful outcomes such as increasing awareness, reaching relevant audiences, generating website traffic, attracting volunteers and donors, promoting programmes, and driving other important conversions.

This is a hands-on role. We are looking for someone who is comfortable working inside Google Ads, analysing campaign data, identifying problems, testing solutions, and taking ownership of campaign performance.

Key Responsibilities

Google Ad Grants Management

• Set up and manage Google Ad Grants accounts and campaigns.

• Build and structure Search campaigns around nonprofit goals and relevant search intent.

• Conduct keyword research and identify new opportunities.

• Write and optimise search ad copy.

• Manage keyword targeting, match types, negative keywords and search terms.

• Review campaign performance regularly and identify areas for improvement.

• Optimise bids, budgets, targeting and campaign structure.

• Identify underperforming campaigns and take corrective action.

• Continuously test new keywords, ads, campaigns and targeting approaches.

Performance & Conversion Optimisation

• Monitor important metrics such as impressions, clicks, CTR, conversions, conversion rate and cost per conversion.

• Analyse search terms and user behaviour to identify opportunities.

• Work with landing pages and website content to improve campaign performance.

• Ensure appropriate conversion tracking is configured and working correctly.

• Connect campaign activity with meaningful nonprofit outcomes rather than focusing only on traffic and clicks.

Google Ad Grants Compliance

• Understand and follow Google Ad Grants requirements and policies.

• Monitor accounts for potential compliance issues.

• Maintain account health and take action when campaigns or accounts fall below required standards.

• Stay updated on relevant changes to Google Ads and Google Ad Grants policies.

Client Management & Reporting

• Prepare regular performance reports for client accounts.

• Translate campaign data into clear insights and recommendations.

• Communicate campaign performance and priorities with the internal team.

• Maintain clear documentation of campaign changes, tests and results.

• Work across multiple client accounts while maintaining attention to detail.

What We’re Looking For

Required

• 2+ years of hands-on experience with Google Ads, preferably Search campaigns.

• Strong understanding of keyword research, search intent and campaign structure.

• Experience analysing Google Ads performance data.

• Understanding of conversion tracking and Google Analytics.

• Ability to diagnose why a campaign is underperforming and determine what needs to change.

• Strong understanding of search advertising fundamentals.

• Good analytical and problem-solving skills.

• Strong attention to detail.

• Ability to independently manage multiple accounts and priorities.

Good to Have

• Previous experience managing Google Ad Grants accounts.

• Google Ads certification.

• Experience working with nonprofit organisations.

• Experience with Google Analytics 4, Google Tag Manager and Looker Studio.

• Experience with landing-page or CRO optimisation.

• Basic understanding of SEO and how organic search and paid search can work together.

You’ll Be a Good Fit If You

• Enjoy working with data and finding the reason behind campaign performance.

• Are comfortable spending significant time inside Google Ads.

• Don't just report numbers—you understand why the numbers changed and what should be done next.

• Like testing, experimenting and continuously improving campaigns.

• Can manage several accounts without losing attention to detail.

• Are comfortable taking ownership rather than waiting for detailed instructions.

• Care about achieving real outcomes for clients.

What You’ll Work On

You will manage Google Ads campaigns for a range of nonprofit organisations, potentially covering areas such as:

• Education

• Healthcare

• Child welfare

• Livelihoods

• Environment

• Human rights

• Community development

• Fundraising and donor acquisition

• Volunteer recruitment

• Nonprofit programmes and services

The exact portfolio will depend on Arcucom's client requirements.

Success in This Role

Your success will not be measured simply by how many campaigns you create.

You will be expected to:

• Keep client accounts healthy and compliant with Google Ad Grants requirements.

• Increase relevant search visibility.

• Improve campaign efficiency and performance.

• Generate meaningful website traffic and conversions.

• Identify and solve campaign performance problems.

• Continuously find opportunities to improve account performance.

• Help our nonprofit clients get significantly more value from their Google Ad Grant.

Experience

2+ years of Google Ads experience

Experience with Google Ad Grants is preferred but not mandatory for the right candidate. Strong Google Search Ads experience and the ability to learn the Google Ad Grants environment quickly will be considered.

Employment Type

Full-time
Location: Remote
Working with: Arcucom's nonprofit clients across India and potentially internationally.

Why Join Arcucom?

At Arcucom, you won't be managing Google Ads simply to generate clicks.

You'll be working with nonprofit organisations and helping them use Google's advertising ecosystem to reach more people, promote their work and create greater impact.

You will also get the opportunity to work across multiple nonprofit accounts, giving you exposure to different industries, audiences, campaign objectives and advertising challenges.