RS Retail
IT Hardware
Branding
Web design
New Delhi, India
2022
Arcucom Media partnered with RS Retail, a specialized e-commerce vendor focusing on high-quality refurbished computer hardware for health sector (servers, workstations, graphic cards). The client's main objective was to establish a professional, conversion-focused online storefront and ensure organic visibility in a highly competitive technical market.
Summary
We provided a complete digital commercial solution: developing a fully functional e-commerce website, implementing advanced SEO optimization to drive organic traffic for technical hardware searches, and designing essential brand collateral for a unified customer experience. This foundation positioned RS Retail as a credible and easily discoverable market leader in the refurbished hardware space.
Solutions
Arcucom Media delivered a targeted, technical solution combining web development, search mastery, and graphic design:
E-Commerce Website Setup: Designed and developed a clean, intuitive e-commerce website with clear categorization (Workstations, Servers, etc.), enabling effortless product discovery and secure transactions.
Advanced SEO Optimization: Implemented a targeted SEO strategy focusing on technical, high-value keywords (e.g., "refurbished HP Z8 G4 Workstation," "Intel Xeon Processors").
This included technical SEO, structured data for product pages, and specialized on-page optimization to ensure discoverability by qualified buyers searching for specific hardware.
Brand Collateral Design: Designed a cohesive set of essential marketing and sales materials, ensuring the brand's look and feel remained professional and consistent across all digital and physical communications.
User Experience (UX) Focus: Ensured the website architecture promoted trust through prominent display of product categories, contact information, and security badges, directly addressing buyer concerns in the refurbished market.
