Reaching Sky Foundation
Youth Development
Branding
Web design
Marketing
New Delhi
2020
Arcucom Media partnered with Reaching Sky Foundation, an organization focused on youth empowerment and mobilizing young adults to drive positive community and social change. The primary goal was to establish a highly credible digital identity and strategically implement and maximize their dedicated Google for Nonprofits grant funding for outreach.
Summary
We delivered a comprehensive foundation for Reaching Sky Foundation, encompassing full brand development and professional website architecture. Critically, we established and managed their Google for Nonprofits account, allowing us to deploy targeted Google Ads strategies that rapidly expanded their reach, maximized grant utilization, and secured crucial engagement with volunteers and donors.
Solutions
Arcucom Media provided the strategic and tactical digital expertise to professionalize the brand and maximize funded outreach:
Google for Nonprofits Setup & Management: We established and activated their Google for Nonprofits account and implemented a strategy to fully utilize the Google Ads budget each month for core campaigns.
Complete Brand Development: We designed a cohesive, professional brand identity and visual language that immediately elevated the organization’s perceived credibility with partners and stakeholders.
Website Architecture & Design: We developed and launched a user-centric, scalable website that clearly articulates the foundation's mission, impact pathway, and diverse programs, ensuring clear volunteer and donor pathways.
Targeted Google Ads Strategy: We designed and implemented data-driven ad campaigns tightly focused on demographics interested in youth empowerment and social volunteering to maximize efficient grant use.
Digital Funnel Integration: We integrated clear calls-to-action throughout the site to seamlessly capture interest and convert visitors into engaged volunteers and active donors
