Health Volunteers
Health
Branding
Web design
Marketing
Social Media Campaigns
Global
2023
Arcucom Media partnered with Health Volunteers, a non-profit organization dedicated to bridging the knowledge and action gap in public health and development, with a critical focus on TB and mental health awareness. The client required a complete communications foundation to establish credibility, effectively mobilize volunteers, and manage high-impact awareness campaigns.
Summary
Summary: Full-Spectrum Digital Launch & High-Impact Mobilization
We executed a full-service digital launch and communications strategy, establishing Health Volunteers as a trusted authority. This involved developing their complete brand identity and logo, setting up a functional and informative website, and creating a high-converting funnel for volunteer mobilization and engagement. Crucially, we ran a targeted Google Ads campaign that was integral to achieving their massive reach and action goals.
Solutions
Arcucom Media provided the comprehensive suite of services necessary to turn the client's mission into a visible, functional digital entity, focusing on both foundational assets and scaled mobilization:
Foundational Branding: Developed a clear, professional visual identity and logo design that instantly aligned the organization with the trust and authority required in the health sector.
Digital Infrastructure: Designed and built a user-friendly, information-rich website that serves as the single source of truth for all health topics and campaigns, making critical education accessible.
Audience Strategy: Developed and executed platform-specific social media strategies to drive awareness and engagement, creating an ongoing dialogue and sustaining community connection.
Volunteer Mobilization Funnel: Created a high-converting digital pathway for volunteer recruitment, onboarding, and ongoing engagement, simplifying the process of turning casual interest into actionable participation.
Performance Marketing for Scale (Google Ads):
To accelerate reach and mobilization, we executed a large-scale, targeted Google Ads campaign:
Ad Spend: $5,000 USD (per month, approximate).
Total Campaign Reach: The campaigns achieved 1 million total reach across target demographics, massively expanding the organization's visibility and potential volunteer pool.
Impact: This scaled exposure was critical to driving traffic into the new volunteer funnel and establishing immediate authority in the public health discourse.
